The horticulture and floriculture sectors are vital for agriculture, providing fruits, vegetables, and ornamental plants. The U.S. and China are the largest markets, with Europe also contributing significantly.

The WBC Horticulture & Floriculture Council is dedicated to promoting sustainable practices and innovation within the horticultural sectors. By connecting growers, suppliers, and researchers, the Council fosters collaboration to enhance productivity and environmental stewardship. It addresses challenges related to climate change, pest management, and market access. Looking ahead, the Council aims to support the adoption of advanced cultivation technologies, promote sustainable supply chains, and drive initiatives that enhance biodiversity and ecosystem health in horticulture.