The hospitality industry encompasses accommodations, food services, and tourism. It is one of the fastest growing sectors, significantly impacted by changing consumer preferences and the global shift towards experiential travel.
The WBC Hospitality Council is actively involved in promoting sustainable tourism and best practices within the hospitality sector. By facilitating partnerships among hoteliers, travel operators, and local communities, the Council addresses challenges related to sustainability, workforce development, and guest experience. It promotes responsible tourism practices and advocates for policies that support the sector’s recovery and growth. Looking ahead, the Council aims to enhance digital transformation in hospitality, support initiatives that boost local economies, and drive innovations in guest services.