World Business Council

WORLD
BUSINESS COUNCIL

The Internationalization Epicenter






HOSPITALITY

The hospitality industry encompasses accommodations, food services, and tourism. It is one of the fastest growing sectors, significantly impacted by changing consumer preferences and the global shift towards experiential travel.

The WBC Hospitality Council is actively involved in promoting sustainable tourism and best practices within the hospitality sector. By facilitating partnerships among hoteliers, travel operators, and local communities, the Council addresses challenges related to sustainability, workforce development, and guest experience. It promotes responsible tourism practices and advocates for policies that support the sector’s recovery and growth. Looking ahead, the Council aims to enhance digital transformation in hospitality, support initiatives that boost local economies, and drive innovations in guest services.

The 

Partners

Global 

Council

Nationa 

Council

Corporate 

Members

Associate 

Members



GLOBAL
Market Size
$ 4 Tr.

United States

Business Volume: $900 B

 

China

Business Volume: $800 B

 

Germany

Business Volume: $220 B

France

Business Volume: $200 B

 

United Kingdom

Business Volume: $180 B

 

Japan

Business Volume: $150 B

Italy

Business Volume: $140 B

 

Spain

Business Volume: $130 B

 

Australia

Business Volume: $120 B