Serbia, with a population of approximately 7 million (2023), is a landlocked country in Southeast Europe known for its rich cultural heritage and strategic location in the Balkans. The Serbian economy is diverse, featuring key sectors such as services, manufacturing, and agriculture. The services sector, particularly in trade, telecommunications, and tourism, plays a significant role in driving economic growth, with visitors attracted to its historic cities and natural landscapes. Manufacturing is also vital, with industries such as automotive, machinery, and food processing contributing significantly to exports. With a GDP estimated at around $60 billion and a per capita income of approximately $8,500 (2023), Serbia is focused on enhancing its economic development and European Union integration. Its geographic position enhances trade opportunities with both Eastern and Western markets.   

The Serbian government and business community can collaborate with the World Business Council to promote sustainable industrial practices, enhance innovation in technology, and strengthen international trade relationships for comprehensive economic growth.