The WBC Council of Tourism Promotions is a premier platform dedicated to advancing global tourism by connecting national tourism boards, industry stakeholders, and policymakers. It provides services such as destination marketing, tourism strategy development, and capacity-building programs, empowering countries to enhance their global appeal.

With international tourism contributing over $1.4 trillion to the global economy annually and supporting 300 million jobs, the council plays a vital role in fostering sustainable growth. Its initiatives have significantly boosted tourist arrivals and revenue generation, establishing the WBC Council of Tourism Promotions as a key driver of innovation and excellence in the tourism economy.