The WBC Media Council serves as a vital platform for fostering strong relationships between the business community and the media. By bringing together media professionals, communications experts, and business leaders, this council helps shape the narrative of global business, enhancing public relations, brand visibility, and thought leadership.

Through the Media Council, WBC provides its members with valuable resources on media strategies, crisis communication, and effective storytelling. The council promotes best practices in media engagement, helping businesses manage their reputation, leverage media opportunities, and connect with a wider audience. As the media landscape continues to evolve, the WBC Media Council offers members the tools to navigate digital platforms, traditional outlets, and social media channels, ensuring their messages reach the right audience.