The tourism and travel industry is a major driver of economic growth, employment, and cultural exchange. Trends like ecotourism and digital transformation are shaping the sector’s recovery and future growth.
The WBC Tourism & Travel Council is actively enhancing the sector’s resilience and sustainability. By connecting travel agencies, hospitality providers, and government entities, the Council addresses challenges such as postpandemic recovery, sustainable tourism practices, and digital transformation. It promotes best practices in tourism management and advocates for policies that support the industry’s growth. Looking ahead, the Council aims to drive initiatives in ecotourism, support investments in infrastructure, and foster collaboration in international tourism development.